What Men Want:Amazon:Books
First of all, the scale does not start out balanced. Fear of rejection weighs so heavily that, from the outset, the scale leans in favor of not risking an introduction. We can’t tell you how many times we’ve thought, Better not risk it. A man hates to be rejected by a woman. And, by nature, men are insecure. It is amazing how insecurity can turn a school ring into a wedding ring from only two feet away. No matter how rich or famous or good-looking or brilliant, a man will always wonder: Does she have a boyfriend? Will she blow me off? Does she hate men? Is she in a bad mood? The most common reason men give for not approaching women we want to meet is fear of rejection.
Gerstman, Esq., Pizzo, CPA, Seldes, M.D., pp. 28